Gillette doubles down. And wins big.
A little over four months ago, I wrote a post about the “toxic masculinity” commercial released by Gillette. You can see that post here. Now, Gillette is back with another ad, and all I have to say is...
View ArticleSuper Bowl 54 Grins and Groans
Another Super Bowl in the books, and I’m sure all the fine citizens from Kansas* are still floating after the Kansas City Chiefs rallied in the 4th quarter to beat the San Francisco 49ers in a pretty...
View ArticleThe brand cure for coronavirus: advertising.
The weeks and months leading up to and following March 2020 will go down in history as an incredibly important and impactful time period in the history of the United States. Between the COVID-19...
View ArticlePlaying through the pause: marketing never stops.
There was a phrase that was popular in the late 20th century that advised “no one ever got fired for buying IBM.” It was a meme that implied you were making a prudent choice in your technology partner,...
View Article2021 Marketing Outlook: two possible scenarios for advertising’s near future
What will the marketing and advertising world look like in a (hopefully) post-COVID world? There are at least two plausible scenarios.… Continue reading →
View ArticleSuper Bowl 55 Grins and Groans
Super Bowl 55 commercials - Grins and Groans. My annual roundup of the best and worst of the year's biggest advertising showdown.… Continue reading →
View ArticleA clash of cultures: Twitter cancels Burger King.
What's really wrong - and what wasn't - with that Burger King ad.… Continue reading →
View ArticleSuper Bowl 56 Grins and Groans
Super Bowl 56 advertising - grins and groans.… Continue reading →
View ArticleHere’s mud in your A.I.
AI can write your ads and blog posts for you. But they'll probably suck.… Continue reading →
View ArticleSuper Bowl 57 Grins and Groans
Super Bowl 57 Grins and (mostly) Groans… Continue reading →
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